Using humor in Super Bowl commercials
Once a year companies open up their checkbooks and fork over tons of mullah for a short commercial to air during the Super Bowl. This year, the costs ring in at roughly $4 million for a 30-second timeslot during the big game. It might seem like a crapload of cash and you’re correct, it is. The risk and possible reward is enticing to any company as their advertisement can possibly reach over a billion people.
On the positive side of the coin… if the advertisement is done well thus the product is not forgotten, the big boys win. That’s why humor is such an important part of these commercials and why the average Joe remembers certain spots. That won’t change this year as the majority of commercials will continue to follow this comedy model of success. It is no longer just about a football game. It is a prime-time arena for advertisers.
Gearing up for the big game and big commercials, let’s recall some from recent history to get a good vibe of what to expect for the 2013 Super Bowl XLVI.