Mastodon guitarist/singer Brent Hinds sure loves keeping it in local. After repping his local watering hole and restaurant El Myr for Atlanta video company Newmerica a few years back, he’s appeared in another ad directed by the company. This one, for Liberty Tattoo, might be just as funny as the other one. The spot features the Liberty’s “Nekkid Nate” promising to fix tattoos gone wrong. Among the amusing “non-actors” appearing in the ad, one girl with a tribal tattoo sadly admits that she doesn’t belong to a tribe, a dejected looking baseball fan with a tomahawk on his arm stands outside an empty Turner Field, and Brent appears as “Richard Weiner,” a mayoral candidate. There’s a great payoff in the ad, and between this and the El Myr one, if we ever make a commercial, we want Newmerica to film it and Hinds to appear in it. We’re not so sure about Nekkid Nate, though. If you’re wondering what was edited out of the commercial, go here.