Apparently the internet loves the search terms “Tiffany Haddish” and “Groupon” together because the discount giant has tapped Haddish to star in a series of TV commercials starting with this year’s Super Bowl and it’s all based on the success of her hilarious story about how she spent a weekend with Jada Pinkett Smith and Will Smith on a Swamp Tour while in Louisiana filming Girl’s Trip. The story ended up in her stand-up special, She Ready and Haddish hilariously told it on Jimmy Kimmel Live and the story went viral with Tiffany’s explosion this year.
According to a press release announcing the partnership, Haddish “ranks in the top one percent of most frequent Groupon purchasers and has literally saved thousands of dollars as a Groupon customer,” and the ads will find her showing “why it makes sense to use Groupon every day to save money and support small businesses.” In a statement, Haddish joked that the deal is long overdue. “Nobody knows Groupon like I know Groupon. I’ve been speaking out for them for years,” she said. “In fact, I should have already been their spokesperson. I’ve invested lots of money into buying Groupon deals, and it’s about time I got an even bigger return on my investment than just saving money at my favorite local businesses.”
Here’s the story corroborated by Jada Pinkett Smith.