Crackle, Sony’s ad-supported streaming network, today announced an April 20th launch of their original programming on Xfinity on Demand. Details of the initiative were announced in advance of Crackle’s annual upfront presentation being held this Wednesday.
Crackle’s first content deal with a cable distribution partner will make its slate of entertaining originals available to all Xfinity TV subscribers across platforms on Xfinity on Demand. Crackle’s premium, original long-form content will be distributed for the first time as part of Comcast’s cable service, via Xfinity on Demand in the home. It will also be available for TV Everywhere viewing with an Internet connection via the Xfinity TV app and website. Originals will include Jerry Seinfeld’s Comedians in Cars Getting Coffee, animated series SuperMansion starring and executive produced by Bryan Cranston.
Select titles will launch this week, aligned with Xfinity’s fourth annual TV-viewing event, Watchathon Week, which begins today. Official launch date is scheduled for this Wednesday, April 20th. Additional Crackle originals and licensed programming will be rolled out in the months ahead.
“Our deal with Comcast expands the reach of our content to new audiences across Xfinity On Demand platforms, ” said Eric Berger, EVP Digital Networks, Sony Pictures Television and GM, Crackle. “Now, millions of viewers will be able to access Crackle’s original programming on demand, without having to leave their set top box environment.”
“We are pleased to bring Crackle’s collection of premium, long-form content to our 22 million video subscribers,” said Franz Kurath, Vice President, Content Acquisition, Comcast Cable. “We are continually expanding our on demand content offering and Crackle’s growing portfolio of high-quality original series is a unique and valuable addition to our Xfinity On Demand platform.”