The Big Hundred is a non partisan, non affiliated social media campaign to promote civic engagement. The campaign officially launched Saturday, January 21st and @TheBigHundred is releasing a unique piece of content from an artist, comedian, musician, designer or influencer every day on Instagram that represents a cause near to them and invites others to get involved.
Comedian Paul Scheer has been at the forefront of the campaign while Sarah Silverman was the latest celebrity to make a post which you can see here:
The Big Hundred creators’ aim is to inspire everyone to become more active in their government and communities, by promoting actions that people on both sides can get behind. These actions range from putting the contact info of your elected official in your phone, to picking up trash, to volunteering. It’s time to roll up our sleeves and get to work.
The campaign kicked off with Funny Or Die teaser featuring Paul Scheer. A clever and hilarious call to action flips the script on the generic black and white celebrity PSA, delivering a message that encourages action over talk, doing over complaining.
The idea for The Big Hundred first took shape in the gymnasium of a Los Angeles community center after the presidential election among a group of women that included June Diane Raphael as well as creative directors Jera Mehrdad and Julia Markiewicz. Engaging a tour de force of passionate collaborators, The Big Hundred leaders Markiewicz and Mehrdad galvanized the groups in a collective desire to push forward and to help subset the first 100 days of the next administration and their agenda with positivity and civic engagement.
Reaching out to their connections in the advertising and comedy worlds, the group linked up with some amazing artists and assembled ferocious volunteer teams to handle talent, social media, advertising and PR for the grassroots campaign.
With 100 different influencers participating in the project, everyone can find a cause they are inspired to support, regardless of political leanings. The tremendously talented lineup of celebrity endorsers includes Brooklyn Decker, Tim Simmons, Elan Gale, Kristen Schaal, Casey Wilson, and artists like Austin Vesely, Lisa Congdon, Mike Perry, Craig and Karl, and Amina Mucciolo.