Ah, cross-promotion. Sometimes it can actually work really well. An example of this is the recent cross promotion MTV did for the new season of Real World (taking place in Portland this year) and the film This Is The End. The 6 minute bit finds the comedy’s co-stars Seth Rogen, James Franco, Danny McBride, and Jay Baruchel sharing an apartment with Real World housemates Averey-Lee Jane and Joi Niemeyer. Not only does this play out more like a skit than a commercial, but it makes me even more excited to go see This Is The End in theaters (not so much about Real World though). At the very least, it’s worth watching to hear McBride describe fornicating with peanut butter as “smooth and fucking creamy.”
If you have a favorite sketch that we should check out, tell us about it in the comments.