Anjelah Johnson’s Bon Qui Qui drops a cover Montell Jordan’s “This Is How We Do It” for the benefit of cosmetics
August 27, 2014 Phil Rothermich Anjelah Johnson, Music, News, Video
You know her, you love her, she’s Anjelah Johnson> aka Bon Qui Qui and she’s back with a new song, “This Is How We Do It (Benefit Remix).” The video remixes the classic This Is How We Do It by Montell Jordan and for a brief moment transports the viewer back to the ’90s. Ah yes, the ’90s, what a decade. The video was shot for Benefit Cosmetics.
Claudia Allwood, Benefit Cosmetics’ US Director of Digital Marketing spoke about the new video and Johnson’s contribution saying, “Anjelah Johnson is one of the most talented, funny female comedians… We wanted to bring this video to life with someone absolutely hilarious who would also be our creative collaborator. She wrote the lyrics and was very close to the production of this video as well.” When asked why the video took place in Vegas, she had a pretty solid answer, “Why not?” Can’t argue with that. Finally Claudia tapped in on the inspiration for the video, “Benefit [Cosmetics] is a brand known for fun and we firmly believe and live our message that ‘Laughter is the best cosmetic.’” All great points and very true.
The lyrics are hilarious and quite catchy; Johnson did a phenomenal job with the writing. As for the visual side of things, the video is awesome as you head out for a night on the town with Bon Qui Qui and her wing women. Like I said before, you’re going to miss the 90s even more after being transported back there for a few minutes. Overall, let me just put it this way, Bon Qui Qui kills it and somebody needs to call sacurrrrrity!
