Billy Eichner and Paul Rudd spread the word about “Bros” for a new “Billy on the Street”

Billy Eichner has officially come full circle.

He first came to prominence via Billy on the Street, which was a sketch on Funny or Die before it was a TV show. In the sketch, Eichner and a celebrity friend would run up to unsuspecting people in the street and ask them various questions, often plugging that celebrity’s project.

This time, Eichner is back with his first new Billy on the Street segment in 3 years. The twist? He’s roped Paul Rudd and a group of lesbians in to help Billy promote his own movie, Bros.

Bros opens in theaters September 30th.