Sam and Tim may not be Detroit’s best ad men, but they’re sure as hell Detroit’s best friends. Detroiters premieres February 7th on Comedy Central.
The Motor City comes alive in Comedy Central’s new series Detroiters. Sam Richardson, from Detroit, and Tim Robinson, from Metro Detroit, are real life best friends who star as small-time ad men in the Motor City. Whatever they do, they do it together. And no matter what happens, Tim and Sam’s love for each other and their city never wavers. Jason Sudeikis, who is an executive producer, also appears in a narrative arc as a successful Chrysler brand executive whom Richardson and Robinson relentlessly pursue in an effort to land their first big-time client. Guest stars across the first season include Obba Babatunde, Michael Che, Comedian CP, Steve Higgins, Richard Karn, Keegan-Michael Key, Kevin Nash, Wendy Raquel Robinson, Cecily Strong, Trick Trick, George Wallace and Malcolm-Jamal Warner.
In the premiere episode, Sam and Tim try to secure a big ad campaign with the Chrysler brand, resulting in a disaster. They also allow their young assistant Lea to finish a hot-tub commercial on her own, which ends in a surprising success for the client.