FX, the channel we know and love for delivering us edgy and off beat comedy such as It’s Always Sunny in Philadelphia, The League, Louie, Archer, Wilfred, Totally Biased with W. Kamau Bell, and I don’t know, Anger Management, the point here is they have a lot of great comedies on their channel.
According to a story that first ran in Broadcasting and Cable, FX is expected to split its network into two stations. First is FX which will continue to carry all it’s popular dramas like Sons Of Anarchy and Justified. The second is tentatively titled FXX and will be a comedy-centric channel that will target millennials and feature the chunk of network’s comedy programming that I mentioned above. The goal is to expand the network’s cable footprint and we’d logically imagine become a competitor to other comedy channels like Comedy Central and TBS.
This split is expected to happen as early as September, as a launch before the new season of TV begins in the fall would make sense. FXX will be available to 75 million subscribers. What will fill the new comedy channel when it’s not running original programming will probably look a lot like regular FX with big movies and the like until they start to get more syndication and original programming to plug in there.
This can be a big move for FX. Other channels have done this before as the article highlights TBS/TNT have a similar model as does IFC/Sundance. With the successful run of comedy the network’s been finding and cultivating over the last few years it’s a good sign and can become another outlet that can expose people to comedy and highlight more funny people out there. The only red flag I see is the idea of marketing to millennials and the hope that to reach that audience they don’t “dumb down” their comedy brand. The network’s focus on dark, grown up, and edgy humor has gotten it where it is today and hopefully will stay on that trajectory. I would also be pissed if I’m not one of those 75 million subscribers that doesn’t get the channel when the flip does happen, it would change nearly half of my weekly TV viewing habits.