Next weekend Jerrod Carmichael’s first stand-up special, Love At The Store will make its premiere on HBO. It’s a big deal for the young comedian so he’s out and about to promote the Spike Lee directed special. Always in looking for a way to stand out in today’s market, regular billboards aren’t the only way to be heard, Carmichael decided to turn his marketing game up a notch and sponsor a PeeWee football team. Does Carmichael know the first thing about football? No. But he doesn’t let that get in the way in this really funny clip he taped with Funny Or Die that features comedian Steve Rannazzizi.
Carmichael is also kicking off a mini-tour in support of the special. You should absolutely see him live when he comes through your town.