— TechCrunch (@TechCrunch) May 9, 2016
On Friday of last week, we introduced you to the forthcoming comedy streaming app Laugh.ly. It’s an on-demand platform starting out with over 400 comedians and 20,000 comedy tracks with more being added every day.
Laugh.ly will allow you to search by artist, album, or track complete with a profanity filter. As the video lets us know. Everything is ad revenue based, however, for 7.99 a month, you’ll be able to go ad-free with offline play and access to content only available through the app. Laugh.ly founder Dave Scott as announced that the app has a “spoken word project” much like Pandora’s “Genome Project.” The app’s technology will be able to transcribe every single joke into text allowing for specific search, i.e. profanity, as well as the creation of “radio stations” based on subject matter. If you want to hear sports jokes, you’ll be able to isolate all of the sports jokes on the service.
Laugh.ly will also be a revenue share with all of the comedians who are involved directly which will lead to exclusive content. The app also has licenses with top tier record labels to pull in pre-established and successful comedians’ content. Scott did mention in the Q&A portion of his presentation that he’s in talks with Lewis Black and Sarah Silverman when it comes to exclusive content. He also explained that it is a useful tool for emerging comedians because the app will allow them to upload content directly to the app making it available across the platform.
Scott also discusses the shareability of the content and “playlists” that are created. Imagine a playlist filled with jokes about going to visit the in-laws. Scott wraps it all up stating, “Music is not viral. But laughter and jokes are.”