The Laugh Button sponsored the ThinkLA Laughing MATers fund raising comedy show on August 18th, 2010 at The Comedy Store. The event was a fundraiser for the MAT Program which promotes diversity in the advertising industry. Over 300 people attended the event and the event was wildly successful.
Doug Williams emceed the event and most of the comedians worked in the advertising industry. Jerry Beers from Saatchi & Saatchi LA performed, as did Julie Lofarno from Mendelsohn Zien, Stefan Stignei of Fraser Communications and Rocio Ureña of Conill. The night was headlined by the professional comedian Natalie Lander who entertained with her unique brand of musical comedy. The event was additionally sponsored by, The Huffington Post, Panda Inn, Van Lanen, Cox Cross media, The Laugh Button, Corona Extra, Chiat Day, Wieden + Kennedy, Team One, Saatchia LA, and Horizon Media.
Over the course of the night food was served, raffle prizes given away and a good cause was supported. Comedy + Food + Drinks + Advertising = Fundraising for a great cause.