There was a time when, to announce a new special, you had to go on a media blitz. It had to be a big production. Whether it was an interview with the New York Times to announce it or having it written about in Variety or even going on one of the many late night shows to make the “big announcement”.
That was then, however. And now, you can amass just as much of an impact and anticipation for the special with a simple social media photo featuring no picture, but instead, white text on top of a black background. And what it says is simple. “Netflix special is coming very, very soon. its(sic) called “God Made Dirt”.”
And that’s all you need, or that’s all Saturday Night Live’s Weekend Update anchor Michael Che needs when he wants to announce his upcoming special. No further information has been released, but if it’s anything like his last one, we can’t wait to see it!
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