Amidst the coronavirus, and all of the movie theaters across the nation subsequently getting shut down, you’ve probably noticed many films being postponed or even bypassing the traditional means of theatrical distribution and opting for a VOD platform instead.
In the case of The Lovebirds, the new film that sees director Michael Showalter teaming back up with Kumail Nanjiani after 2017’s The Big Sick, they’re going for another approach. Instead of simply postponing the theatrical release, it’s been announced that Netflix has acquired the film from Paramount to stream at a date to be determined.
This is not the first change in its history either. It was initially slated to premiere at South By Southwest on March 14th, which was changed when the festival was cancelled. The film, which was supposed to be released nationally on April 3rd, is a romantic comedy that takes a total left turn and becomes a bizarre quest to find a murderer.
It’s not uncommon for a film to change hands as far as studio goes early in pre-production. But for a movie to change studios weeks before its release date is something entirely unprecedented and a move we haven’t seen before. It’ll be interesting if this will wind up being a joint Netflix/Paramount release.