Snapchat is adding a new outlet to help established properties get more exposure. The new feature is called Discover and will offer Snapchat users video content from a wide range of media partners including Comedy Central, Vice, and People. “Snapchat Discover is a new way to explore Stories from different editorial teams,” reads Snapchat’s announcement of the new feature. “It’s the result of collaboration with world-class leaders in media to build a storytelling format that puts the narrative first.” This sounds like a good idea for the properties involved as the 100 million-plus monthly users are between 13 and 25 with fresh eyes and incomes. Brands like McDonalds and Taco Bell have long used Snapchat but the company didn’t roll out a formal advertising mechanism until this past October. These pieces of sponsored content, like a sneak preview of the movie Ouija, appear in users’ feeds under more traditional messages from friends.