Cue the puns that involve building things, because it turns out LEGO’s are still awesome to everyone. The LEGO Movie slapped the competition all over the place at the weekend box office. The comedy based on the toys raked in a staggering $69.11 Million dollars this weekend – the biggest opening of the year so far and the second largest February opening ever. To give perspective, that’s a number many movies would be excited to see for an opening weekend in the middle of the peak movie time of the summer.
The LEGO Movie had a bigger opening weekend than other animated movies like UP, Frozen, Brave, Toy Story 2, Cars, Cars 2, Ice Age: The Meltdown, and WALL-E. Hell, it had a better first weekend than blockbusters like Thor, Rush Hour 2, Captain America: The First Avenger, The Twilight Saga: Eclipse, and Star Wars 1: The Phantom Menace. So yeah, it’s big. So big in fact that a sequel is already in the works. It should also be noted that nearly 60% of the audience was over 18 years old. The movie drew adults that were looking to re-live some nostalgia of a great brand from their childhood, excited about the self-aware humor the trailer showed, and are part of an audience that has been enjoying the LEGO-themed video games for years. Also, let’s be honest, they’re the ones buying the tickets, not the kids.
The movie played in 3,775 theaters, most of which were in 3D, averaging $18,307 per location including international profits of $18.1 million from 34 territories. Meaning the movie’s total gross is already $87.2 million. Boom! The movie does feature a very talented vocal cast including Chris Pratt, Will Ferrell, Elizabeth Banks, Liam Neeson, Alison Brie, Channing Tatum, Charlie Day, Colbie Smoulders, Jonah Hill, Jorma Taccome, Billy Dee Williams, Morgan Freeman, Nick Offerman, Shaq, Will Forte, Dave Franco, Jake Johnson, and Will Arnett.
It should also be noted that comedy is dominating the box office right now with 4 out of the 5 top movies being categorized as such.
Weekend top 5 (via Box Office Mojo)
1 – The LEGO Movie
2 – The Monuments Men
3 – Ride Along
4 – Frozen
5 – That Awkward Moment